Mission to do an advertising campaign on our growing population. The goal was to establish a distinct and memorable brand that would express the message of the organisation. Mark was created to solve a significant issue with our planet's ability to feed us with its ever-increasing population.
A new symbol—a geometric leaf—symbolise nature and an organic shape of a hand or tree branch taking care of nature.
To make the advertisement more clear and thought-provoking, I chose a minimal style and concentrated on a certain theme.
